Mattel and Paramount honor an iconic teen film today with a nostalgic throwback. To mark Clueless’s 30th anniversary, officially licensed Cher Horowitz and Dionne Davenport Barbies have arrived — ready to win over retro lovers everywhere.
Cher Horowitz Barbie dons the famous yellow plaid outfit: cropped blazer, pleated skirt, fuzzy sweater vest, knee-high socks, and platform heels. Completing the ensemble: a white fuzzy backpack, flip phone, and the classic learner’s permit in hand. Every accessory is faithful to the movie .
Similarly, Dionne Davenport Barbie delivers her signature style — a black-and-white plaid suit, fuzzy red vest, and iconic patent leather hat. Knee-high socks, platform heels, and bold earrings add flawless authenticity. Each doll is priced at $60, with shipping expected by September 26. Preorders are open now.
But that’s not all: the Clueless 30th collection also includes American Girl doll outfits, themed Uno cards, a Polly Pocket set featuring Tai’s house, and Little People collectibles of the main characters.
This launch coincides with the release of The Fashion of Clueless, a new book by the film’s costume designer Mona May. The book dives into the fashion choices that shaped the movie’s cultural legacy. May expressed feeling “delighted and proud” that Clueless’s iconic looks still resonate strongly three decades later.
For a fashion-savvy audience enamored with nostalgia and pop culture, these Barbies are more than dolls — they’re stylish keepsakes, memory triggers, and collector’s items that teleport us back to glam 1990s Beverly Hills, full of preppy plaid and unforgettable “As if!” moments.