More than seventy years after the debut of its very first perfume, Balenciaga makes a remarkable comeback in the world of fragrance with a collection that is as ambitious as it is poetic. The house has unveiled ten new scents, each carrying its own identity and narrative, conceived as a dialogue between heritage and modern innovation. At the heart of this revival lies Le Dix, the fragrance that in 1947 marked the brand’s entry into perfumery, now reinterpreted for the present while preserving its original grace and timeless elegance.
The journey that led to this relaunch was meticulous and deeply rooted in research. Archivists spent years tracking down an original bottle of Le Dix, which became the foundation for reconstructing not only the formula but also the aesthetic details of the packaging. The new design honors tradition with sculptural bottles, glass stoppers, and hand-finished ribbons, while embracing a sustainable vision with recyclable and refillable components, reflecting Balenciaga’s commitment to both artistry and responsibility.
Beyond Le Dix, the collection expands into a rich and diverse olfactory palette with creations such as No Comment, Getaria, Muscara, Cristóbal, Incense Perfumum and Twenty Four Seven. Each fragrance explores contrasts of light and shadow, delicacy and intensity, minimalism and opulence. Together, they embody Balenciaga’s bold duality: refined yet provocative, classic yet avant-garde, couture yet contemporary.
Positioned within the high luxury segment, the collection elevates fragrance to the level of collectible objects, with price points reflecting exclusivity and craftsmanship. Its arrival also coincides with a new creative chapter for the house, marked by the appointment of Pierpaolo Piccioli as creative director, a choice that promises to bring Balenciaga back to its couture essence while redefining its codes for the modern era.
This collection is more than a series of perfumes—it is a manifesto of style and vision. By bridging the maison’s storied heritage with today’s avant-garde spirit, Balenciaga reaffirms the power of fragrance as a form of storytelling, couture artistry, and sensory transformation.